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CUSTOMER RETENTION · INDUSTRY RESEARCH

Repeat customers cost less, spend more

Returning customers spend more per visit than new ones and cost a fraction to retain. The math heavily favors keeping clients vs chasing new ones.

5x
cheaper to retain than acquire
67%
more spent per visit (returning)
+25%
profit lift from 5% retention bump
Source
Bain & Company + Harvard Business Review →

Numbers vary by vertical, region, and shop size — these are industry averages from the cited sources, not Sarai AI-specific results. Once we're out of invite-only beta, real Sarai AI-customer numbers will land here.

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